Product Photography
What is Product Photography?
Product photography is photography for commercial purposes. The photographer takes the photos to present the product in the best light so that it looks representative of how it appears to the naked eye, and so that it looks attractive to the customer. Product photography can be used for marketing campaigns, product pages and even social media posts.
What is eCommerce Product Photography?
eCommerce product photography also referred to as eCommerce photography, is the term used to describe product photography where the photos are taken for eCommerce stores. Because online shoppers don’t have the advantage of seeing the product in real life they are reliant upon the product image to decide whether to buy your product. If you want to make a sale, an eCommerce photo is crucial.
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Why is Product Photography Critical in eCommerce?
The importance of product photography in eCommerce is immense: when shopping online, shoppers do not have the benefit of being able to see the product before them – but photos are the perfect solution to this.
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Benefits of Product Photography
They provide your customers with a clear image of what they will expect to receive.
A high-quality image implies that your product is high quality; it creates a good first impression of your brand.
You inspire trust in your customers to buy from your eCommerce
store with confidence.
Photographic images are more appealing than written copy.
Photographs are an excellent way to establish your brand identity.
Photography plays a key role in the decision-making process
– it will increase your conversion rate.
Product photos can be used as a marketing touchstone across all of
your marketing channels.
Images are more accessible to mobile audiences.
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Product Photography in Advertising
Product photography is not only essential for your sales but your advertising. As the saying goes, a picture is worth a thousand words; a photograph can evoke feelings from its viewer without communicating them verbally. This is indispensable to your marketing. Images are a quick way to get a message across – it does not take a lot of time for an image to make an impact on your customer.
As we have mentioned, 65% of the population are visual learners. To reach as many customers as possible, you should be using product photography in your advertisements as images are most likely to resonate with them as opposed to plain, written ads. In an increasingly visual world, the importance of visual content in marketing has never been greater. Product photography can be used across all marketing channels such as paid advertisements and social media accounts.
Lifestyle vs Product Photography
Lifestyle product photography is one form of product photography that shows your product in context, as part of a lifestyle. Some eCommerce platforms like Amazon will also require your product photos to be taken against a white background. Still, many businesses are using lifestyle product photography to help their customers visualize a lifestyle using their product.
