eCommerce Website Design
Good Website Design is both aesthetic & intuitive!
It’s important to keep websites on-brand since this is often the first point of contact
a potential customer has with your business. A business’s online presence, regardless of industry, can have a massive impact on its success. In this day and age, some businesses still don’t realize that a majority of their customers will visit their website before making a purchase.
Having a strong online presence, particularly a website,
can be MAKE or BREAK for generating more revenue.
Credibility
One of the main reasons you should have a website for your business is to increase your organization's credibility. Chances are there are several providers offering a similar service to yours. One way you can stand out is by having a website that looks good and clearly communicates quality information to your consumers.
Without a website, people may question your legitimacy as a business. Having a website is an opportunity to make a great first impression and give people comfort that you’re a real business.
Brand
Showcasing your brand to your prospective customers is one of the most important things that you can do. By clearly establishing who you are, what you represent and what you stand for, you increase the chances of your customers buying from you.
This is also something that can set you apart from your competitors. Without a website, it can be incredibly challenging to do this because people can't easily find quality and reliable information on your business.
Leads
Perhaps one of the most intriguing reasons to have a website for your business is because it can increase your chances of getting leads.
Once people find you online, become interested in your product or service and want to know more, they'll know how to contact you thanks to the information on your website, which gives you the opportunity to increase your sales. Even though websites have a cost, when used correctly, they have a positive ROI.
Organic Traffic
Once you're online and have an SEO-optimized website, you have a chance of showing up in Google search results. This means that when people are searching for a product or service, there is a chance your website will show up in the results. This gives you the opportunity to drastically increase your customer base.
Saving You Time & Customer Service
Many businesses get calls from prospects or existing customers asking simple questions about location and hours of operation. If you miss a call, the customer is left unhappy. Calls can also distract your staff from focusing on the most important parts of your business. A website can reduce these calls and increase internal productivity. At the same time, it helps customers find useful information without needing to call, which ultimately provides an all-around better user experience.
Updates & Announcements
Since your website is on 24/7, it's easy to post updates and announcements to your customers. It's a way to keep them up to date on everything that you're doing.
When something is particularly relevant to them, it increases the chance
of you being able to upsell them.
Digital Marketing
If you plan on leveraging digital marketing to increase your leads and grow your business, you'll likely want to drive traffic to a website or landing page. To do this effectively, leverage historic traffic that has been going to your website so you can target the most qualified customers and get the best ROI on your ad spend.
This is something that can’t be set up retroactively, so it is best to get your website running early even if you’re not planning on running ads at the moment.
Search Engine Optimization
What is Search Engine Optimization?
With the right SEO strategy, you can grow brand awareness, increase company revenue and even gain added credibility for your business.
Brings Organic Search Traffic to your Website
Organic traffic consists of viewers who find your website through a search engine. To properly guide this traffic, your website should be effectively optimized. The goal is for Google to recognize that your website offers the most relevant answers to the questions people are asking.
Generates Leads Cost-Effectively
As a form of inbound marketing — as opposed to cold-calling or sending unsolicited emails or advertisements — SEO is one of the most cost-effective ways to grow your online presence. When applied strategically, SEO allows you to get in front of people who are looking for your product or service, have searched for the specific terms related to your post or listing and end up on your website. As such, these leads are primed and ready to commit.
Increases Brand Awareness
You want to stand out in your industry as a leader, but you also want to be seen as a relevant solution for your audience. With 1.88 billion websites online, how do you ensure that the public recognizes your brand? An SEO strategy is one of the best ways to accomplish this goal.
A first-page ranking on Google increases your visibility and your authority. After you’ve optimized your content to match search queries, you should see an increased number of clicks, which will continue to grow your engagement and trustworthiness levels. The momentum created by your SEO strategy can start a chain of events that leads to greater brand awareness.
Optimizes Your Website for Mobile Users
The number of mobile searches increases daily. By Q2 2023, 64 percent of all searches were conducted on a mobile device. But how does that translate for businesses? If your site is not optimized for mobile use, you risk being ignored by more than half of your target audience. Not only that, Google will automatically rank a mobile-optimized website higher than one that is not. While your website may look great on a PC, load times and screen sizes change dramatically with the many different brands and designs of mobile devices, and it’s no longer optional for businesses to develop and maintain a mobile-friendly digital presence.
Builds Trust
Even with a strong SEO strategy, building customer trust in your brand takes time. Invest in quality content for your readers to become a trusted source for up-to-date information. This can improve the way consumers view your business and, in turn, increase your ranking.
Google isn’t just looking for specific words for ranking your site, it also looks for how often and how authoritatively you interact with your audience. Google considers how you support your site visitors — even if they don’t ultimately purchase from you. The three-prong strategy Google uses to rank websites is EAT — expertise, authoritativeness and trustworthiness. What it translates to is: It doesn’t matter how often you use a keyword if your content is useless to your audience.
Improves All Your Other Marketing Strategies
When you supplement organic searching with paid, inbound or outbound marketing, your SEO strategy may reach new heights. Since content is important, it’s good to keep a bank of written resources to create marketing materials that provide useful information and answer relevant questions. Your first page Google ranking may increase a potential customer’s trust — no matter how they originally found your business.
Monitoring your SEO also gives you insights into industry trends as they develop. You’ll see when popular search terms change, what information people find most valuable and what stops them from committing to a purchase. Pain points should become obvious as you carefully monitor Google rankings and SEO.
Gets People Into Your Brick and Mortar
SEO isn’t just for online businesses. Whether people search for a new shirt or a place to eat, they typically go to Google (or another search engine) first. The “near me” search option on Google uses an individual’s location to determine the service that best fits their search query. According to Google, 88 percent of people who perform “near me” searches on mobile will visit the store within one week, and 76 percent will visit within a day. That’s a lot of new customers to be gained through the right SEO strategy!
If your business has a physical location, make sure people can find you online, which can help lead to increased traffic in your store. Make sure Google knows your location and the kinds of services you provide to increase traffic to your brick-and-mortar location.
Website Management
Whether you run a small business or a large corporation, your website is one of the most important assets you have. If your site isn’t managed properly, it can be hard to get the most out of it. In fact, 88% of consumers are less likely to return to a site after a bad experience.
What is Website Management?
Website management is the process of maintaining and developing a website so that it is secure, attractive, fully functional and up-to-date, once you've built your website. This process applies to the site’s design, structure, content, features and marketing.
Why is Website Management important?
Website management is important because a website that is poorly managed tends to be slow, clunky, outdated or even unsecured.
User Experience
According to a global market research company, every $1 invested in user experience (UX) has a $100 return on investment. Effective website management can help to ensure that a website is easy to navigate, visually appealing, and provides a positive user experience. This can keep visitors on the site and encourage them to interact with its content.
Content Freshness
Regularly updating and adding new content to a website can help to keep it fresh and relevant, and can also help to improve the website's search engine ranking.
Technical Performance
Proper website management can help to ensure that a website is functioning properly and is available to users. This can include monitoring and fixing technical issues, such as broken links and loading errors. Slow loading, for example, is one of the most common reasons consumers leave a website: An Adobe survey found that 41% of consumers will stop viewing a site that takes too long to load.
Security
Website management can also include implementing measures to protect the website and its users from security threats, such as malware and hacking attempts.
Brand Reputation
A poorly managed website can reflect poorly on a business or organization, damaging its reputation and potentially causing a loss of customers or donors. On the other hand, an effectively managed website can help to build trust and credibility with users.